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FIRE FLY PUBLIC RELATIONS

At Firefly Public Relations, every brand has a unique story waiting to be told. I specialize in crafting compelling narratives that resonate with your audience and elevate your presence in today’s competitive media landscape.

With a passion for innovation, I tailor my strategies to meet your specific goals—whether it’s enhancing your brand image, managing crises, or driving media engagement. My comprehensive approach combines traditional PR tactics with cutting-edge digital strategies, ensuring that your message reaches the right people at the right time.

Transparent Communication: I prioritize clear and open communication throughout our partnership. You’ll receive regular updates and insights, and reports, ensuring you’re always in the loop about our progress and strategies.

Personalized Attention

I believe in building strong relationships with clients. Each project begins with a thorough understanding of your unique needs, allowing me to tailor strategies specifically to your brand. Unlike many of the big PR firms, Firefly PR provides high level counsel at all times, rather than delgate the work to a junior staffer.

Transparent Communication

I prioritize clear and open communication throughout our partnership. You’ll receive regular updates and insights, and reports, ensuring you’re always in the loop about our progress and strategies.

Proactive Problem-Solving

I am dedicated to anticipating challenges and addressing them before they escalate. I take a proactive approach to crisis management, ensuring your brand remains protected and resilient.

SERVICES

MEET CHRISTINE

President and Founder of Firefly Public Relations

Throughout her two decades in public relations, Christine has counseled principals and CEOs at the highest levels of government, philanthropy, business and the nonprofit sector.

She worked for a decade in Washington, DC where she served in press secretary roles on Capitol Hill and in the executive branch. Christine handled the media response to high profile events at the US Small Business Administration, including in the aftermath of Hurricane Katrina and the 2008 economic crisis. While serving on the Hill, she provided counsel and communications to a key member of the Joint Select Committee on Deficit Reduction throughout the committee’s negotiations.

Additionally, Christine understands state and local political and policy landscapes, having served as communications director in the Wisconsin Assembly Speaker’s Office and on a competitive Congressional campaign. She started her career as a producer, reporter, and anchor in Northwest Wisconsin.

Christine’s work has been published in numerous publications, including The Hill, National Review, The Washington Examiner, Fox News, RealClear Markets and The Washington Times. In 2022, she won the Cicero Speechwriting Award in the non-profit category.

Christine serves on the boards of America’s Future and The Wisconsin Forum, is a member of The Philadelphia Society, has run eight marathons and is a two-time Boston Marathon finisher. She received a bachelor’s degree in journalism at the University of Wisconsin-Madison.